There are a number of factors to consider when moving into a new SDR role. In this article, we’ll outline 5 important things to consider before making a move.

1. Time in the SDR seat

Moving companies can often put you in a better position for future opportunities, but it also can delay the timeline of moving into a higher paying position, such as an Account Executive.

It typically takes 12-24 months for an SDR to get promoted into a new role. By moving companies, will you be starting that entire process over again?

Before accepting a new role use LinkedIn to find AE’s at the company you are considering. How long were they in the SDR role before they were promoted? You can typically find an accurate timeline by looking at these trends. Don’t just take the hiring manager’s word, do your own research.

2. Product Market Fit

Selling a product that nobody wants is not only frustrating but can also be detrimental to your wallet. How can you get meetings if nobody wants the product you are offering? Understanding if the company you are interviewing with is a product that people want is essential to your future there.

Check out G2, Capterra, and other review sites to see what their customers are saying about their product.

3. Compensation

While this one may be a bit obvious, there are a few things to consider when discussing an offer.

The most important question you should be finding out is “What percent of the team hit quota last quarter?”. Sites like RepVue are a great tool when digging into this information. Keep in mind that this information may be difficult to come across for startups and smaller companies. A good rule of thumb is to always push for a higher base pay when talking with startups as the risk is significantly higher.

Additionally, make sure to evaluate the benefits outside of the salary. Does the company have a 401k? Do they pay for healthcare? How much PTO do you get? All of these additional factors play a role in your overall compensation package, so make sure to fully understand the full scope of the benefits before making a decision.

4. Culture

What type of culture will you be entering? High-pressure cold calling? A more strategic enterprise approach? A creative and unique outreach environment?

Understanding what you’re getting into before you get there can help you hit the ground running and eliminate any uneasy feelings.

Consider reaching out to current and past SDRs during the interview process to better understand how the team operates.

Asking questions regarding the coaching process and the expectations of an SDR can open up conversations into what really happens in the role on a day-to-day basis.

5. Tech Stack

Is the company setting its employees up for success by investing in the necessary tools? If so, this is a good indication of a healthy and well-oiled sales organization.

Be cautious of companies that are resistant to investing in their tech stack.

Don’t be afraid to ask the interviewer what type of tools the company is using.


Whether your looking to make a leap into a new SDR role or are just starting, getting to know the organization you are interviewing with is vitally important to your success. Keep these factors in mind when you are evaluating your next opportunity. Don’t be afraid to really dig into the details so you can make an informed decision. Best of luck!


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