The SDR Nation Blog

Welcome to the SDR Nation blog, where you’ll find how-tos, success stories, tactics, tips to nail your role and much more.

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Prospecting

4 Unconventional Tactics for Outbound Emails: Conversion Rate Optimization Strategies

No one can deny that outbound emails are an essential part of the sales process. It is a great way to reach leads and prospects, as well as an opportunity to educate them on your product/service and build credibility with your brand. One thing we know for sure: it doesn't matter how good you are at what you do if…
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Cold Calling

A Simple Cold Call Framework That Any SDR Can Use

Looking for a cold call framework to use so you can book more meetings with top prospects? Look no more! In this article, we’ll outline a simple and easy-to-use framework that anybody can use to start cold calling and set more meetings with prospects. In this framework, we’ll break the cold call down into 4 main parts: Opener, illuminating question,…
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Cold Calling

How to Motivate Yourself to Start a Cold Call Session

Making the first dial in a cold call session is often a difficult task for salespeople. Luckily, there are a few steps you can take to motivate yourself to start those cold calls. In this article, we’ll outline 5 steps you can take to get yourself in the right mindset for cold calling and book more meetings. 1. Plan your…
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Career advice

Checklist: 5 Things to Consider Before Accepting a New SDR Role

There are a number of factors to consider when moving into a new SDR role. In this article, we'll outline 5 important things to consider before making a move. 1. Time in the SDR seat Moving companies can often put you in a better position for future opportunities, but it also can delay the timeline of moving into a higher…
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Prospecting

The How and Why of Account Research for SDRs

Guest Author: Josh Blank Josh previously led top-performing SDR teams at Celonis and is now a co-founder at Otto. Otto seeks to improve cold outreach by providing the most advanced and effective email generation and personalization on the market. Otto pulls data from the web to personalize cold emails at scale and book more meetings. The How and Why of…
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Prospecting

5 Steps SDRs Should Take to Start Social Selling

With email reply rates and cold call connection rates continuing to decrease, introducing alternative methods of outreach like social selling could be a wise decision. In this article, we outline 5 steps that SDRs can take to start social selling and book more meetings. For the purposes of this guide, we will be focusing on LinkedIn, however, these strategies can…
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Cold Calling

How to Cold Call: A Tactical Guide

Cold calls are still one of the most effective ways to fill your pipeline. Whether you’re an experienced salesperson or you are just getting your feet wet in the sales world, this guide will help you structure your cold call and set more meetings. In this guide, we break the cold call down into four main parts: Opener, illuminating question,…
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Cold Calling

7 Bad Habits That SDRs Should Avoid

The SDR role is complex. It's a role where a number of small changes can have monumental effects on performance. It's easy to get roped into bad habits during your outreach process, and sometimes we may not even know we are doing it! But these small changes can drastically affect our results. That being said, here are 7 bad habits…
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Career advice

8 Characteristics of Top SDRs

Here at SDR Nation, we speak to top-performing SDRs and SDR Managers on a daily basis. Among those at the top of the leaderboards emerge several trends. In this article, we outline 8 of the most important characteristics of quota smashing reps. 1. The Perpetual Student Time and time again, the top-performing SDRs are actively seeking out the latest information…
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Prospecting

Cold Emails: Best Practices to Stay Out of the Spam Folder

Cold email deliverability can be a constant challenge for even the most seasoned sales development professionals. Email service providers continuously change their algorithms in order to protect their customers' inboxes from any unwanted messages and it's not always clear what changes they make. The good news is that there are a few simple steps you can take to minimize the…
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