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Career advice

The Ultimate Guide to Becoming Freakishly Good SDRs (Sales Development Representatives)

If you have seen ads from agencies, promising 100-300 booked meetings every month, and you wonder how to hit those kinds of figures consistently without losing yourself in the process, this blog will show you how. You will learn underrated yet highly effective secrets of high performers - that could allow you to turn almost any cold prospect into a…
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Prospecting

4 Unconventional Tactics for Outbound Emails: Conversion Rate Optimization Strategies

No one can deny that outbound emails are an essential part of the sales process. It is a great way to reach leads and prospects, as well as an opportunity to educate them on your product/service and build credibility with your brand. One thing we know for sure: it doesn't matter how good you are at what you do if…
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Prospecting

The How and Why of Account Research for SDRs

Guest Author: Josh Blank Josh previously led top-performing SDR teams at Celonis and is now a co-founder at Otto. Otto seeks to improve cold outreach by providing the most advanced and effective email generation and personalization on the market. Otto pulls data from the web to personalize cold emails at scale and book more meetings. The How and Why of…
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Prospecting

5 Steps SDRs Should Take to Start Social Selling

With email reply rates and cold call connection rates continuing to decrease, introducing alternative methods of outreach like social selling could be a wise decision. In this article, we outline 5 steps that SDRs can take to start social selling and book more meetings. For the purposes of this guide, we will be focusing on LinkedIn, however, these strategies can…
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Cold Calling

7 Bad Habits That SDRs Should Avoid

The SDR role is complex. It's a role where a number of small changes can have monumental effects on performance. It's easy to get roped into bad habits during your outreach process, and sometimes we may not even know we are doing it! But these small changes can drastically affect our results. That being said, here are 7 bad habits…
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Prospecting

Cold Emails: Best Practices to Stay Out of the Spam Folder

Cold email deliverability can be a constant challenge for even the most seasoned sales development professionals. Email service providers continuously change their algorithms in order to protect their customers' inboxes from any unwanted messages and it's not always clear what changes they make. The good news is that there are a few simple steps you can take to minimize the…
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Prospecting

5 Unconventional Ways to Schedule Meetings in 2021

Are you an SDR looking for innovative ways to schedule meetings in 2021? You've come to the right place! The level of creativity and effort an SDR puts forward can oftentimes be the difference between scheduling a meeting and being ignored. Catching the attention of your prospects has never been more difficult and the landscape is only getting more competitive.…
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Prospecting

A Short Guide on Reducing Your No-Show Rate

As SDRs, it's imperative that we keep our no-show rate to a minimum. Does this situation sound familiar? After a long and strenuous day of cold calling you finally convince that top prospect to take a meeting. You send over the calendar invite and and wait a few days for the meeting date. The time arrives, you hop on to…
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